When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.
One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Other sites depend on advertising for their revenue.